Prof Dr Lena Steinhoff, an economist at Paderborn University, is a new member of the North Rhine-Westphalian Academy of Sciences, Humanities and the Arts. The ceremonial admission to the traditional institution took place on Wednesday, 14 May, in the presence of Ina Brandes, Minister for Culture and Science of the State of North Rhine-Westphalia. Prof Steinhoff, whose focus is on business administration (BWL), in particular marketing and digital transformation, is now part of the academy's class for engineering and economics.
"I am very much looking forward to the professional exchange with colleagues from a wide range of disciplines that the Academy makes possible and I feel very honoured to be accepted," says the researcher. Prof Steinhoff has held the Chair of Business Administration and Economics, in particular Marketing and Digital Transformation, at the Faculty of Business Administration and Economics at Paderborn University since October 2022. She previously researched and taught as a junior professor at the University of Rostock. Scholarships from the German Academic Exchange Service (DAAD) and the German Research Foundation (DFG) enabled her to undertake research visits to the Foster School of Business at the University of Washington. In her academic work, Prof Steinhoff deals with all marketing activities aimed at establishing, developing and maintaining successful customer relationships. She looks at various relationship marketing tools from both the analogue and digital worlds and examines their intended and unintended effects. On this basis, the expert develops recommendations for the optimal use of the instruments. Since 2023, Prof Steinhoff has been responsible for the Young Talent department on the Executive Board of the Association of University Professors of Business Administration (VHB).
The North Rhine-Westphalian Academy of Sciences, Humanities and the Arts was founded in 1970. In addition to the sciences, it is the only German academy to also integrate the arts under its umbrella since 2008. Only excellent researchers and artists are admitted. The members maintain an academic dialogue with each other as well as an exchange with research and cultural institutions in Germany and abroad. Only those who have "distinguished themselves through scientific or artistic achievements" according to the statutes can be elected. The Academy currently has around 280 full members and almost 130 corresponding members.
This text was translated automatically.
